Currently viewing the tag: "social media"

Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the […]

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Rise of the Consumer Web

On August 14, 2012 By

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured […]

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With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information […]

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We hear so much about the digital disruption of sectors, industries and business models. The digital transformation even provided the catalyst for the Arab Spring, the biggest political upheaval in the middle mast in a generation. So why is retail so unaffected? We have interviewed some digital […]

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The whole world is undergoing a digital transformation. From the smallest business to the largest FTSE100 corporate everyone is thinking, talking about, spending time and money to understand digital and how to use it effectively. We have interviewed three experts in digital transformation for yourBusinessChannel.

 

Generating profits from digital […]

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Louis Gray on the emerging trends in social media.

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Keith Holdt, of Swiss Post Solutions discusses Social Media ROI

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Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.

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John Paleomylites, Founder of beatthatquote.com, speaks to yourBusinessChannel about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them.

 

Digital marketing is now a formidable part of any businesses marketing […]

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