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Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.

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Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain.

Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example […]

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The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the […]

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Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the […]

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We hear so much about the digital disruption of sectors, industries and business models. The digital transformation even provided the catalyst for the Arab Spring, the biggest political upheaval in the middle mast in a generation. So why is retail so unaffected? We have interviewed some digital […]

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The whole world is undergoing a digital transformation. From the smallest business to the largest FTSE100 corporate everyone is thinking, talking about, spending time and money to understand digital and how to use it effectively. We have interviewed three experts in digital transformation for yourBusinessChannel.

 

Generating profits from digital […]

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Why Google came knocking

On June 27, 2012 By

John Paleomylites on the reasons why Google approached him to buy his business.

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Markus Becker on those sectors which are embracing digital transformation.

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We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right […]

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Thomas Power, on the growing dominance Google will have in all our lives.

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