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Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google inContinue Reading

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain.

Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example […]

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The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the […]

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Rise of the Consumer Web

On August 14, 2012 By

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured […]

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Gayle Sheppard of Saffron Technology on exploiting the data in business.

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Michael Levie, Founding Partner of Citizen M Hotels, speaks to Digital Transformation about the transformation he has seen in the hospitality market and in the construction of hotels. Michael explains that his company saves approximately 40% on costs with a clever way of constructing rooms offsite.

 

This new way of […]

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Why Google came knocking

On June 27, 2012 By

John Paleomylites on the reasons why Google approached him to buy his business.

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Markus Becker on those sectors which are embracing digital transformation.

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We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right […]

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Thomas Power, on the growing dominance Google will have in all our lives.

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