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Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain.

Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle. […]

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The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the […]

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Gayle Sheppard of Saffron Technology on exploiting the data in business.

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Graeme Codrington on a Digital Revolution effecting every industry.

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James Potter on the power of a good LinkedIn profile

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James Parker, of GSK, on the next challenge with big data.

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Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.

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Adam Morallee, of Mishcon de Reya on the Facebook Bank.

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John Paleomylites, Founder of beatthatquote.com, speaks to yourBusinessChannel about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them.

 

Digital marketing is now a formidable part of any businesses marketing strategy. Online has […]

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