Currently viewing the category: "Digital Transformation"

Online business tv is changing business development strategy in the way businesses generate demand and nurture new prospects.

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Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google inContinue Reading

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain.

Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle. […]

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The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the […]

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Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the […]

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Rise of the Consumer Web

On August 14, 2012 By

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured […]

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With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information […]

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We hear so much about the digital disruption of sectors, industries and business models. The digital transformation even provided the catalyst for the Arab Spring, the biggest political upheaval in the middle mast in a generation. So why is retail so unaffected? We have interviewed some digital […]

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The whole world is undergoing a digital transformation. From the smallest business to the largest FTSE100 corporate everyone is thinking, talking about, spending time and money to understand digital and how to use it effectively. We have interviewed three experts in digital transformation for yourBusinessChannel.

 

Generating profits from digital conversation flows

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Gayle Sheppard of Saffron Technology on exploiting the data in business.

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