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Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google inContinue Reading

Human decision making is based on experience and judgement. Experience itself comprises memories, of which there are several different types: Semantic, episodic, motor and procedural memories are defined by psychologists as different capacities of a human brain.

Some memories have to be consciously ‘dug out’, whereas others are almost innate –for example riding a bicycle. […]

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Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the […]

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Rise of the Consumer Web

On August 14, 2012 By

The rise of social network sites like Facebook, LinkedIn, and Twitter means this is the age of consumer web based relationships. They not only change the way we interact between one another, but they are disrupting and changing whole sectors, from marketing to FMCG to the media. These information flows generate exponential amounts of unstructured […]

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Gayle Sheppard of Saffron Technology on exploiting the data in business.

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Markus Becker on those sectors which are embracing digital transformation.

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We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right […]

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Sara Daw on real-time intelligence to aid decision-making.

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Keith Holdt, of Swiss Post Solutions discusses Social Media ROI

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James Parker, of GSK, on the next challenge with big data.

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